Branded Content
Mumbai, India / Worldwide
Films people choose to watch.
Brand films, campaign content and stories built to travel. Made to be watched, not skipped.
- 2017
- founded in Mumbai
- Producer-led
- on every film
- End-to-end
- production
- On the ground
- in India
- Solving
- the unexpected
Branded content
The producer who finds the answer. The crew that makes the idea real.
Bratman Films produces brand films, digital series and campaign content in Mumbai for brands and the agencies behind them: films built around a story the audience chooses to sit with.
Agency partners on this side of the work include Big Bang Social, Dentsu Webchutney, Creativeland Asia and Tilt Brand Solutions.
What we produce
Stories a brand can own.
Films and formats shaped for the platform and the moment.
Branded films
Swisse Wellness × Amyra Dastur with Big Bang Social, and Starbucks India's Brewing Stories director's cut.
Talent-led stories
Amyra Dastur for Swisse, Jeeveshu Ahluwalia across the Godrej SmartCare films.
Digital series
Sets built to run as a series, like Godrej SmartCare's BarelyCare films with Creativeland Asia.
Moment & occasion films
Films timed to a date or a moment, like Tanishq's Doctor's Day film with Dentsu Webchutney.
Brand films
Longer-form brand work like the UltraTech Cement film with Tilt Brand Solutions and StudioQ.
Campaign content
Content sets built to travel together, like Scapia's three-film Winter Release campaign.
Process
How a brand film gets made.
The story leads, the platform decides the shape.
- 01
Idea or brief
A thought, a campaign line or a problem the film needs to solve. We read where it has to travel.
- 02
Development
Format, story and director shaped to the platform and the moment, not the other way round.
- 03
Casting & talent
Talent cast for the story, from actors to musicians to real people.
- 04
Shoot
A set that runs on time, with the producer on the monitor.
- 05
Post
Edit, grade, sound and online under the same accountability as the shoot.
- 06
Release & versions
A hero film plus the cutdowns and crops it needs to travel, delivered to spec.
Selected work
Films that travelled.
A cut of the brand films and series in the index.
Swisse Wellness · Big Bang Social · Branded film
Swisse Wellness × Amyra Dastur
Starbucks India · Branded film
Brewing Stories Since 1971
Tanishq · Dentsu Webchutney · Digital film
Doctor's Day
Case studyUltraTech Cement · Tilt Brand Solutions · Brand film
UltraTech Cement
Case studyGodrej SmartCare · Creativeland Asia · Digital series
SmartCare: the BarelyCare calls
Receipts
In their words.
“Produced by Bratman Films”
“to Bharath Purohit at Bratman Pictures for producing this for us”
“Production house: Bratman Films”
“striking work that not only breaks the clutter but also warms the heart”
Why Bratman
A producer-led production company built for what's next.
Producer-led approach
One accountable producer from first call to final delivery.
Local expertise, global standards
On the ground in India, run to a global standard.
End-to-end production services
Locations, permits, crews, casting, equipment and post, from first recce to final post.
A director roster
A roster director and a bench of collaborators we've produced with, matched to the story.
Technology that helps
Smoother deliveries, and the surprises stay on screen.
A partner, not just a vendor
Built for long-term relationships, not one-off jobs.
Branded content
The questions brands ask first.
- What counts as branded content?
- Brand films, digital series and campaign films made to be watched rather than skipped: Starbucks India's Brewing Stories, the Swisse Wellness film with Amyra Dastur, and Tanishq's Doctor's Day film.
- Have you produced celebrity-led brand films?
- Yes. Amyra Dastur for Swisse Wellness, Jeeveshu Ahluwalia across the Godrej SmartCare films, and Milind Soman, Rithvik Dhanjani and Aparshakti Khurana for the Flipkart × Motorola Razr 60 launch.
- Can you produce a series instead of a single film?
- Yes. Godrej SmartCare's BarelyCare ran as a set of digital films covered by ETBrandEquity, and Scapia's winter campaign shipped as three films.
- Do you produce branded content with agencies?
- Yes. Big Bang Social on the Swisse film, Dentsu Webchutney on the Tanishq film, Creativeland Asia on Godrej SmartCare, and Tilt Brand Solutions with StudioQ on the UltraTech Cement film.
- Where do brand films run?
- Digital and social platforms, vertical-first when the brief calls for it, as with the Flipkart Razr launch and the Myntra commercial.
- Commercial or branded content, which do we need?
- Placement, length and intent differ; the production rigour is the same. If the media plan is bought and the runtime is fixed, it is a commercial. If the film has to earn its audience, it is branded content. Bring the brief and we will help pick.
